Programmatic Advertising

Programmatic Advertising Services

Automated. Intelligent. Scalable.

At Interactive Digital Marketing, we harness the power of Programmatic Advertising to deliver highly targeted, data-driven, and cost-efficient digital campaigns across the web, mobile, video, Connected TV (CTV), and native channels.

By leveraging the world’s leading programmatic platforms — including Demand Side Platforms (DSPs) like Google DV360, Microsoft Xandr, and The Trade Desk, along with premium video and inventory partners like VDX.tv, OpenX, and Tribal Fusion (Exponential) — we help brands maximize their reach, optimize performance, and scale globally with precision.


What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital ad inventory in real time, using data, algorithms, and AI to deliver the right message to the right user at the right time. It eliminates manual negotiations and enables real-time bidding (RTB) across premium inventory on websites, apps, and streaming platforms.

Programmatic advertising is ideal for both brand building and performance marketing, delivering measurable results at scale.


Our Programmatic Advertising Platforms & Capabilities

Google Display & Video 360 (DV360)

  • Access to Google’s full media inventory including YouTube, Google Display Network, and premium partners
  • Advanced audience targeting, custom bidding strategies, and frequency capping
  • Integration with Google Campaign Manager and Analytics


Microsoft Xandr (formerly AppNexus)

  • Ideal for large-scale, enterprise-grade programmatic campaigns
  • Deep cross-device identity mapping, custom data segmentation, and header bidding
  • Known for high viewability, transparency, and brand safety


The Trade Desk

  • Best-in-class DSP with a focus on Connected TV (CTV), video, and omnichannel strategy
  • Integration with leading data providers and real-time reporting dashboards
  • Access to premium inventory across display, native, mobile, and audio


VDX.tv

  • Specializes in video and TV-like advertising experiences across devices
  • Uses location data, household profiles, and behavioral signals for precise targeting
  • Ideal for brands focused on storytelling, visual engagement, and immersive formats


OpenX

  • Independent, high-performance ad exchange offering premium inventory access
  • Real-time bidding engine and focus on identity-based targeting in a cookieless future
  • Enables transparent buying and consistent brand safety standards


Tribal Fusion (Exponential)

Known for high-impact display and video creatives

Uses multi-dimensional audience targeting across interest categories and demographics

Strong performance for awareness and conversion-driven campaigns


Our Programmatic Services Include

          Programmatic Media Strategy & Planning

  • Platform selection, audience segmentation, channel mix, creative strategy

    Campaign Setup & Management
  • Real-time bidding, whitelist/blacklist curation, ad trafficking, and pacing optimization

    Audience Targeting and Retargeting
  • First-party, second-party, and third-party data integration
  • Contextual, behavioral, geo-targeting, and lookalike audiences


    Omnichannel Execution

  • Display, video, native, mobile, Connected TV (OTT/CTV), digital audio, and DOOH (digital out-of-home)

    Real-Time Optimization and Reporting
  • A/B testing, creative rotation, frequency caps, conversion tracking
  • Transparent dashboards with impressions, viewability, clicks, CPA, ROAS

    Brand Safety and Ad Fraud Protection
  • Partnering with verification tools like IAS, DoubleVerify, and MOAT


Industries We Serve with Programmatic Advertising

Our programmatic solutions are tailored for:

  • Technology & Innovation: SaaS, IoT, AI/ML, Product Engineering
  • Real Estate: Project launches, luxury properties, location targeting
  • Healthcare & Wellness: Hospital branding, wellness programs, telemedicine
  • EdTech & Education: Certification programs, international student enrollment
  • Financial Services: FinTech apps, investment platforms, insurance products
  • Consumer Goods & Retail: FMCG, lifestyle brands, e-commerce
  • Automotive & EV: Product showcases, feature rollouts, dealership promotions
  • Travel & Hospitality: Destination branding, seasonal offers, package promotions


Why Choose Interactive Digital for Programmatic Advertising

  • Certified experts across DV360, Xandr, Trade Desk, VDX.tv & OpenX
  • Transparent campaign execution with measurable ROI
  • Deep industry knowledge for contextual targeting and customer journey mapping
  • End-to-end management: From audience strategy to creative to optimization


Get Ahead with Programmatic Precision

Let us help you reach high-value audiences at scale with data-backed, automated, and intelligent campaigns across every digital touchpoint. Whether you're aiming for brand impact or business performance, our programmatic advertising solutions deliver.

Contact us today to power your digital growth with programmatic precision.