Digital Analytics

Digital Analytics Services

Turn Insights Into Impact with End-to-End Analytics, Tagging, Dashboarding, and Reporting

In today’s competitive landscape, Analytics is the backbone of any high-performance digital marketing strategy. At Interactive Digital Marketing, Bengaluru, we help organizations unlock the power of data to drive revenue, profitability, and sustainable growth through intelligent, insight-driven decision-making.

Whether it’s optimizing paid campaigns, improving user journeys on your website, or driving higher ROI from marketing investments, our Digital Analytics Services provide the clarity you need to act confidently and effectively.


Why Digital Analytics Is Critical for Business Growth

Every click, scroll, form submission, and bounce tells a story. Analytics helps decode that story so you can:

  • Understand user behavior and intent across digital platforms
  • Track performance across the marketing funnel
  • Identify drop-offs and opportunities in your customer journey
  • Attribute results to the right channels, campaigns, and creatives
  • Drive data-backed decisions that improve ROI and lower cost per acquisition
  • Align business, marketing, and sales goals using real-time metrics


Our Digital Analytics Service Offerings

1. Analytics Strategy and Setup

We assess your current tracking infrastructure and implement a comprehensive analytics framework that aligns with your business KPIs.

  • Google Analytics 4 (GA4) Setup
  • Enhanced Ecommerce Tracking
  • Event Tracking for lead forms, CTAs, page scrolls, video views, etc.
  • Custom goals, funnels, and conversions


2. Google Tag Manager Implementation

Tag management simplifies tracking and enables faster deployment of analytics, remarketing, and conversion tags.

  • Full GTM implementation and configuration
  • Event Tag setup for dynamic user interactions
  • Integration with Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.
  • Version control, QA, and error monitoring


3. Reporting, Analysis, and Dashboarding

We build powerful dashboards that provide a real-time snapshot of what’s working—and what’s not.

  • Custom dashboards on Google Looker Studio (formerly Data Studio)
  • Executive and campaign-level dashboards
  • Cross-platform analytics reporting from Google Ads, Meta, LinkedIn, and more
  • ROI, ROAS, CAC, CLV, Funnel Reports, Bounce/Exit Analytics
  • Drill-down analytics to page-level or cohort-level performance


4. Advanced Analytics Using Tableau

For enterprises with larger datasets and cross-functional analysis needs, we offer Tableau-based data visualization and reporting.

  • Data integration from CRMs, Ads, Website, and Sales Systems
  • Interactive dashboards for strategic decision-making
  • Sales and performance attribution across regions, products, and funnels
  • Data blending and advanced segmentation


Platform Expertise

We leverage the best of global tools to deliver accurate, real-time, and actionable insights:

  • Google Analytics 4
  • Google Tag Manager
  • Google Ads (Search, Display, Shopping, Video, etc.)
  • Google Looker Studio
  • Tableau
  • Integration with third-party CRM, marketing automation, and ad platforms


Key Benefits of Our Marketing Analytics Services

  • Real-time visibility into your marketing and sales funnel
  • Better attribution of conversions and sales to source channels
  • Clear understanding of campaign and content performance
  • Conversion Rate Optimization through behavioral insights
  • Improved customer journey mapping and UX decisions
  • Enhanced ROI and performance measurement at all levels


Let Data Drive Your Next Big Move

Interactive Digital Marketing, Bengaluru empowers your marketing engine with a robust analytics layer that fuels clarity, precision, and ROI.

Whether you are scaling campaigns across India or globally, we’ll help you make every click count—with insights that drive action.

Ready to Transform Data into Decisions?
Get in touch with our Analytics Experts today to optimize your digital performance.

Schedule a Consultation with us and take the first step toward data-driven growth.