Digital Advertising Strategy

Digital Advertising Strategy

Driving Scalable Growth Through Data-Led, Performance-First Advertising Campaigns

At Interactive Digital Marketing, Bangalore, our Digital Advertising Strategy is designed to accelerate customer acquisition, generate demand, and increase revenue by leveraging full-funnel, multi-channel advertising strategies across global and Pan-India markets.

Whether you're a B2B enterprise, a B2C brand, an e-commerce store, or an education/technology business, we craft custom advertising strategies tailored to your target audience, geography, and business objectives.


Our Digital Advertising Strategy Framework

We follow a structured, ROI-focused approach that integrates creative planning, targeting precision, real-time optimization, and data-driven decision-making.

1. Audience and Persona Strategy

  • Define Ideal Customer Profiles (ICPs) and target personas
  • Segment by behavior, interest, intent, lifecycle stage, and geography
  • B2B: Focused persona targeting by designation, industry, company size, decision-making role
  • B2C: Targeting by interests, demographics, life stages, and purchase behaviour

2. Channel and Platform Selection

We select the right mix of platforms based on your customer journey:

  • Search Ads: Google Ads, Microsoft Ads (Bing)
  • Display and Social Ads: Google, LinkedIn, Meta (Instagram and Facebook), YouTube, Pinterest, X, Quora, TikTok
  • App Install Ads: Google UAC, Meta App Campaigns
  • Native Ads: Taboola, Outbrain
  • Programmatic: DV360, MediaMath, The Trade Desk
  • Affiliate and Influencer Ads
  • Retargeting Platforms: Google Remarketing, Facebook Remarketing, AdRoll, Criteo, Vizury


3. Creative and Content Strategy

  • Platform-specific creatives tailored for format and funnel stage
  • Thumb-stopping visuals and videos for social
  • Intent-driven ad copy for search
  • Dynamic Product Ads for e-commerce
  • A/B Testing across creatives and formats


4. Campaign Planning and Funnel Mapping

  • TOFU (Top of Funnel): Awareness and Traffic
  • MOFU (Middle of Funnel): Consideration, Lead Generation
  • BOFU (Bottom of Funnel): Conversion, Retargeting, Remarketing
  • Loyalty and Retention: CRM, Email, WhatsApp, Loyalty Ads


5. Budget and Bidding Strategy

  • Manual and Automated Bid Strategies (based on goals)
  • AI-Enabled Bidding:
    • Maximize Conversions
    • Maximize Conversion Value
    • Target CPA (Cost-Per-Action)
    • Target ROAS (Return On Ad Spend)
  • Real-time optimization based on data and audience performance


6. Analytics, Tracking, and Attribution

  • Google Tag Manager for pixel, event, and conversion tracking
  • GA4 for performance reporting, funnel analysis, and attribution
  • Offline Conversions and CRM Integration
  • Integration with Zapier, HubSpot, Salesforce, and other tools
  • Marketing mix modeling and multi-touch attribution setup


7. Geo-Location Targeting and Dynamic Landing Pages

  • Location-based targeting at city, state, region, and country levels
  • Create geo-location enabled dynamic landing pages to deliver local relevance
  • Language-based targeting for regional markets
  • International targeting for global campaigns


8. Conversion Rate Optimization (CRO)

  • Optimize every stage of the funnel to reduce drop-offs and increase ROI
  • A/B Testing, Heatmaps, Funnel Analysis
  • Speed, mobile responsiveness, and page experience


Specialization in AI-Enabled Advertising

We fully leverage AI and machine learning features built into ad platforms:

  • Google’s Smart Bidding Strategies
  • Performance Max Campaigns
  • Lookalike and Predictive Audiences
  • AI-powered Dynamic Creatives and Ad Customization


B2B and B2C Strategy Alignment

B2B Digital Advertising

  • Account-Based Marketing Integration (ABM)
  • Lead Scoring and Intent-Based Targeting
  • LinkedIn and Google Search Ads to reach decision-makers


B2C Digital Advertising

  • Multi-channel customer acquisition
  • Shopping Ads and App Installs
  • Social Media-led discovery and conversion campaigns


Industries We Work With

  • SaaS and Technology
  • EdTech and Higher Education
  • E-Commerce and D2C Brands
  • Healthcare and Wellness
  • Finance and FinTech
  • Manufacturing and Industrial
  • Real Estate and Hospitality
  • Hi-Tech, Electrical, Electronics
  • Travel, Tourism, Events services
  • and more...


Let’s Build Your Growth Engine

Our Digital Advertising Strategy combines creativity, technology, platform expertise, and data intelligence to help you win in a competitive digital landscape.

Let’s discuss how we can help you acquire high-value customers, grow revenue, and build long-term brand equity.

Contact Us Today

Interactive Digital Marketing, Bangalore
Delivering ROI-Driven Advertising Strategies Across India and the World.
www.interactivedigital.co.in