Bing Advertising

Bing Advertising Services

Expand Your Reach Beyond Google with Bing Ads

While Google dominates the search engine market, Bing Ads offer a highly effective, often underutilized opportunity to reach millions of potential customers—especially in markets like the United States, Canada, the United Kingdom, and Australia. At Interactive Digital Marketing, we help you tap into this powerful platform with strategic, high-performing Bing Ad campaigns tailored for your business goals.

If you're looking to diversify your paid search strategy, reduce cost-per-click (CPC), and increase ROI, Bing Advertising is a smart move.


Why Bing Ads Matter for Your Business

  • 30%+ Market Share in Key English-Speaking Countries
  • Lower CPCs Compared to Google Ads
  • Highly Engaged, Mature Audience
  • Built-in Integration with Microsoft Products (Edge, Outlook, LinkedIn)
  • Strong B2B and Desktop Traffic Performance

    Bing Ads display across the Microsoft Search Network, including Bing, Yahoo, AOL, and syndicated partners—reaching millions of users who aren’t on Google.


Our Bing Advertising Services

At Interactive Digital Marketing, we provide end-to-end Bing Ads campaign management, including:

Bing Ads Strategy & Setup

Custom strategy aligned with your business goals. Account structure, keyword themes, audience targeting, and ad scheduling set up for optimal performance.

Keyword Research & Competitive Analysis

In-depth keyword research specifically for Bing’s search behavior, along with competitor benchmarking.

Compelling Ad Copywriting

High-converting ad creatives that align with user intent—tailored for Bing’s audience demographics and search trends.

Conversion-Focused Landing Pages

Optimized landing pages designed to improve Quality Score, reduce bounce rate, and maximize lead conversions.

Audience Targeting & Segmentation

Advanced targeting using demographics, devices, location, time of day, and more. Options include:

  • In-market audiences
  • Custom audiences
  • Remarketing lists

Bing Shopping Ads (for Ecommerce)

Product-based ads to appear in search results with rich images, pricing, and offers—powered by Bing Merchant Center.

Bing Remarketing Campaigns

Re-engage previous website visitors with personalized offers and follow-ups using Bing’s remarketing lists.

Performance Monitoring & Optimization

Continuous performance tracking, A/B testing, budget allocation, and optimization to increase CTR, lower CPC, and improve ROAS.


Ideal For These Industries

Bing Ads are especially effective for:

  • B2B Services and SaaS
  • Real Estate and Property Listings
  • Health and Wellness
  • Education and Online Learning
  • Finance, FinTech and Insurance
  • Ecommerce Brands
  • Automotive and EVs
  • Luxury Products and Services


Benefits of Bing Advertising

  • Lower CPCs = More clicks for less spend
  • Less competition = Higher ad visibility
  • Better desktop performance = Ideal for B2B
  • Seamless import from Google Ads = Faster setup
  • Access to Microsoft audience = Unique targeting

Why Choose Us for Bing Ads

At Interactive Digital Marketing, we bring:

  • 18+ years of paid search experience
  • Certified professionals in Microsoft Ads
  • Proven track record in B2B and B2C PPC campaigns
  • ROI-driven strategy across all major PPC platforms

We don't just run ads—we help you generate qualified leads, measurable results, and sustainable growth.


Let’s Drive Results with Bing Ads

Bing Advertising is a smart way to complement your Google Ads campaigns, tap into a unique user base, and maximize your digital marketing ROI. If you're ready to explore Bing Ads or scale your current campaigns, we're here to help.

Contact us today to start your Bing Advertising journey with Interactive Digital Marketing.