Performance Marketing

Performance Marketing Services

ROI-Driven Advertising Across the Full Digital Ecosystem

At Interactive Digital Marketing, Bengaluru, we design and execute Performance Marketing strategies that are sharply focused on results—traffic, leads, installs, revenue, and ROI. Whether your goal is demand generation, customer acquisition, brand visibility, or app installs, our campaigns are built to perform across platforms, industries, and geographies.

We deliver full-spectrum performance advertising across Google, LinkedIn, Bing, Facebook, Instagram, YouTube, X (Twitter), Pinterest, Quora, TikTok, Affiliate Networks, remarketing, native ads, and Programmatic Channels, including DV360 and Trade Desk.

Our data-driven approach blends creative excellence, analytics precision, and platform expertise, driving measurable growth and profitability for both B2B and B2C brands across India and global markets.

Our Performance Marketing Portfolio

1. Google Advertising

Performance Marketing through:

  • Search Ads: Keyword-intent based lead generation and sales campaigns
  • Display Ads: Awareness, retargeting, and high-CTR creatives
  • Performance Max Campaigns: AI-powered full-funnel advertising across Google’s properties
  • YouTube Ads: Video-driven customer acquisition and brand awareness
  • Shopping Ads: E-commerce product feeds optimized for ROAS
  • Discovery Ads: Visually engaging ads across Google Discover, YouTube, and Gmail
  • Universal App Campaigns: Cost-efficient app installs and engagement
  • We leverage Google Tag Manager, GA4, Looker Studio, and conversion APIs for precise tracking and campaign optimization.


2. Meta Platforms (Facebook & Instagram)

Highly targeted advertising using Meta’s ecosystem:

  • Posts and Reels Boosting
  • Lead Generation Ads
  • Carousel, Video, and Collection Ads
  • App Install and Re-Engagement Campaigns
  • Remarketing through Custom Audiences & Lookalike Segments
  • Location and Interest-based targeting for B2C brands
  • Brand Recall and Community Building for B2B


3. LinkedIn Advertising

Performance campaigns to reach decision-makers and professional audiences:

  • Sponsored Content: Image, Video, and Carousel
  • Message Ads and Conversation Ads
  • Lead Gen Forms with CRM integration
  • Dynamic Ads and Text Ads
  • Designation, Industry, Seniority, and Geo-based targeting
  • ABM (Account-Based Marketing) and custom segmentation
  • Ideal for B2B demand generation, partner recruitment, hiring campaigns, and CXO-level engagement.


4. YouTube Advertising

Video-first marketing for visibility, engagement, and direct response:

  • In-Stream and In-Feed Ads
  • Bumper and Non-Skippable Ads
  • YouTube Shorts Ads
  • TrueView for Action Campaigns
  • Remarketing on YouTube

We align messaging with video funnels and integrate with Google Analytics, Firebase, and YouTube Studio Analytics.


5. X (formerly Twitter) Advertising

Conversation-driven marketing with:

  • Promoted Tweets and Video
  • Follower Campaigns
  • Trend Amplification and Event Targeting
  • Hashtag-based audience targeting
  • CPM and CPC optimization for news-driven brands


6. Pinterest Ads

Performance marketing with visual storytelling:

  • Promoted Pins and Shopping Pins
  • Interest-based and Keyword Targeting
  • Ideal for lifestyle, fashion, home décor, travel, and visual-first products

7. Quora Advertising

Intent-rich performance campaigns:

  • Contextual targeting based on topics, questions, and interests
  • Text, Image, and Native-Style Ads
  • High-engagement ad placements within content

Best for thought leadership, education, SaaS, and niche product discovery.

8. Native Ads (Taboola, Outbrain)

Content-led performance campaigns with:

  • Sponsored Content Placements across premium publisher networks
  • Click-through to blog pages, landing pages, or product pages
  • Ideal for top-of-funnel awareness and mid-funnel engagement

9. Remarketing Platforms (AdRoll, Criteo, Vizury, etc.)

Advanced re-engagement strategy:

  • Dynamic product remarketing
  • Cross-device targeting
  • Personalized creatives and messaging
  • Cart abandonment recovery for E-Commerce

Integrated with GA4, Shopify, and CRM systems for seamless funnel tracking.

10. TikTok Ads

Short-form video marketing for Gen Z and millennial audiences:

  • In-Feed Video Ads
  • Hashtag Challenges
  • TopView and Brand Takeover Campaigns
  • App install campaigns

11. Affiliate Marketing

We manage affiliate programs to scale reach and acquisition:

  • Publisher onboarding and management
  • Affiliate tracking setup (via tools like HasOffers, Commission Junction)
  • Performance-based payouts and fraud prevention

Ideal for D2C, BFSI, EdTech, and subscription businesses.

12. Programmatic Advertising

Precision-driven, AI-powered, large-scale media buying through:

  • Google DV360, Xandr, TradeDesk, OpenX, Tribal Fusion
  • Audience buying based on intent, demographics, and behavior
  • Geo-targeting, dayparting, and device-specific campaigns
  • Retargeting, contextual, and behavioral segments
  • Omnichannel advertising across Display, Video, OTT, and Connected TV (CTV)
  • Integration with DMPs and CDPs for audience enrichment

Ideal for enterprises seeking brand scalability with performance optimization.


Performance Marketing Across Sectors

We serve businesses across:

  • B2C: E-Commerce, D2C, BFSI, EdTech, Health and Wellness, Travel, Real Estate
  • B2B: SaaS, IT Services, Manufacturing, Electronics, IoT, Logistics, Hi-Tech, Consulting
  • B2B2C: Telecom, Automotive, FinTech
  • B2G: EdTech, Defense, Aerospace, Smart City, Infrastructure

Analytics, Attribution and Optimization

We implement advanced analytics infrastructure:

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Conversion APIs (Meta, LinkedIn, TikTok)
  • Firebase, AppsFlyer, Mixpanel for App Analytics
  • Custom Dashboards on Looker Studio & Tableau
  • Campaign Attribution Models and Funnel Analysis

We ensure every click, scroll, and conversion is tracked, analyzed, and optimized.


Why Choose Interactive Digital for Performance Marketing?

  • Platform-certified across all major ad ecosystems
  • End-to-end campaign ownership from planning to execution
  • Deep industry expertise and channel specialization
  • Transparent reporting and ROI-focused delivery
  • Seamless integration with marketing automation and CRM systems
  • Omnichannel visibility and unified performance tracking

Let’s Build Your Growth Engine

Whether you want to acquire users, generate leads, increase app installs, or drive e-commerce sales—Interactive Digital Marketing, Bengaluru is your trusted partner for high-impact Performance Marketing across platforms, formats, and funnels.

Partner with us to unlock growth.
Let’s build your performance engine for global markets.

Talk to our experts today.