E-Commerce Strategy

E-Commerce Strategy Services

Accelerating Sales, Growth, and ROI for D2C Brands and E-Commerce Businesses

At Interactive Digital Marketing, Bangalore, we help e-commerce and direct-to-consumer (D2C) brands implement data-driven, full-funnel digital strategies to acquire customers, grow revenue, and maximize repeat purchases across India and international markets.

Whether you're an established marketplace seller, a D2C brand on Shopify, WooCommerce, Magento, or a custom platform, we bring a proven e-commerce growth playbook focused on Performance Marketing, App Growth, SEO, CRO, and Analytics.


Our E-Commerce Strategy Approach

We go beyond ad management to design a cohesive strategy that integrates paid media, organic growth, customer experience, and analytics for long-term profitability and brand equity.

1. Performance Marketing and Shopping Ads

Drive high-conversion traffic using:

  • Google Shopping Ads with optimized product feeds and structured data
  • Facebook and Instagram Catalog Ads for dynamic retargeting and personalized discovery
  • Marketplace Advertising Support (Amazon Ads, Flipkart Ads, Meesho, Myntra, etc.)
  • Performance Max Campaigns for full Google ecosystem access (Search, Shopping, Display, YouTube, Gmail)
  • Conversion-focused creatives and ad copies

We optimize campaigns around ROAS, CPA, and Customer Lifetime Value, ensuring efficient spend at scale.


2. App Install Campaigns and Growth Strategy

If you have an e-commerce app, we help you grow installs and increase in-app conversions through:

  • Google Universal App Campaigns (UAC) optimized for installs, signups, purchases
  • Facebook App Install Ads
  • Apple Search Ads
  • Deep linking and post-install engagement strategies
  • Firebase and AppsFlyer integration for performance tracking


3. Search Engine Optimization (SEO) and Technical SEO for E-Commerce

  • Drive consistent organic traffic and long-term growth through:
  • E-Commerce Technical SEO for Shopify, Magento, WooCommerce, and custom platforms
  • Product Schema Markup and Structured Data Optimization
  • Category, Subcategory, Product, and Blog SEO
  • International SEO for multilingual, multi-currency stores
  • SEO for product discovery and long-tail queries
  • Core Web Vitals and Mobile Optimization


4. Conversion Rate Optimization (CRO)

Improve sales per session and reduce cart abandonment:

  • A/B Testing of checkout flows and product pages
  • UI/UX improvements for speed and mobile responsiveness
  • Data-layer implementation using Google Tag Manager
  • Heatmaps and Funnel Analysis for UX decisions


5. Remarketing and Retargeting Campaigns

Recover abandoned carts and increase repeat purchases:

  • Google Remarketing Display Ads
  • Facebook and Instagram Dynamic Product Retargeting
  • AdRoll, Criteo, Vizury for cross-platform retargeting
  • Email Retargeting Flows and WhatsApp Campaigns


6. Affiliate Marketing and Influencer Outreach

Expand your reach and scale customer acquisition with:

  • Affiliate Partnerships and Networks for performance-based traffic
  • Influencer-led promotions on Instagram, YouTube, and other platforms
  • Coupon Code Tracking and Referral Attribution Setup


7. Email and WhatsApp Marketing Automation

Boost retention and drive revenue from existing customers:

  • Abandoned cart recovery
  • Win-back campaigns
  • Post-purchase journeys
  • Festive and seasonal promotions
  • CRM integrations and customer segmentation


8. Analytics, Tagging, and Attribution

Make data-driven decisions with accurate tracking:

  • Google Analytics 4 (GA4) setup and goal tracking
  • Enhanced E-Commerce Tracking
  • Funnel and cohort analysis
  • Integration with Google Tag Manager, Shopify, Zapier, and other third-party tools


Platform Expertise

We offer e-commerce strategy and execution for:

  • Shopify and Shopify Plus
  • WooCommerce / WordPress
  • Magento / Adobe Commerce
  • Custom-built platforms
  • Marketplaces (Amazon, Flipkart, Nykaa, Myntra, Meesho)

Industries We Serve

  • Fashion and Apparel
  • Beauty and Personal Care
  • Health and Wellness
  • Food and Beverages
  • Electronics and Accessories
  • Home and Furniture
  • Education and Digital Products
  • Subscription-based Products


Let’s Build a Scalable E-Commerce Growth Engine

Whether you’re launching a new store or looking to scale your D2C or marketplace business, we bring the right mix of strategy, execution, and analytics to unlock performance and profitability.


Contact us today to discuss your e-commerce growth goals.
Interactive Digital Marketing, Bangalore
www.interactivedigital.co.in