Account Based Marketing

Account Based Marketing (ABM) Services

Target High-Value Accounts and Drive Personalized Demand Generation with Advanced ABM Solutions


At Interactive Digital Marketing, Bangalore, we specialize in delivering precision-driven Account Based Marketing (ABM) strategies that help B2B businesses identify, engage, and convert high-value accounts with personalized campaigns. Leveraging cutting-edge ABM software such as DemandBase, 6Sense, and other popular platforms, we enable you to focus your marketing and sales efforts on the accounts that matter most, accelerating pipeline growth and maximizing ROI.


What is Account Based Marketing (ABM)?

ABM is a strategic approach to B2B marketing where marketing and sales teams collaborate to target specific high-value accounts with personalized campaigns. Unlike traditional lead generation that casts a wide net, ABM narrows the focus to the right companies, decision-makers, and influencers, delivering tailored messaging that resonates with each account’s unique needs and challenges.

Our ABM Software Expertise

We harness the power of leading ABM platforms to deliver data-driven and scalable ABM programs:

DemandBase

DemandBase is a pioneer in ABM technology, offering comprehensive solutions for account identification, intent data analysis, personalized advertising, and real-time engagement. Using DemandBase, we help you:

  • Identify and prioritize high-value target accounts using firmographic and technographic data
  • Deliver personalized website experiences and targeted ads across multiple channels
  • Align marketing and sales efforts with real-time intent insights
  • Measure account engagement and ROI with advanced analytics


6Sense

6Sense provides AI-driven predictive analytics and intent data to uncover buying signals and orchestrate personalized campaigns at scale. Our 6Sense-driven ABM services include:

  • Discovering in-market accounts and key stakeholders before competitors
  • Creating hyper-targeted campaigns based on intent and engagement signals
  • Integrating sales and marketing workflows for seamless account outreach
  • Tracking account buying stages and optimizing touchpoints for conversion


Other Popular ABM Platforms

We also work with other leading ABM tools like Terminus, RollWorks, Engagio, and Triblio to design and execute customized ABM strategies tailored to your industry, market, and business goals.

Our Comprehensive ABM Services Include:

1. Account Identification and Targeting

We use advanced data and AI-driven platforms to build a high-potential account list based on your ideal customer profile (ICP), firmographics, technographics, buying intent, and engagement behavior.

2. Personalized Multi-Channel Campaigns

Through targeted display ads, personalized website content, email marketing, LinkedIn ads, and programmatic advertising, we deliver hyper-relevant messaging to engage decision-makers and influencers at each target account.

3. Sales and Marketing Alignment

We ensure your sales and marketing teams work in tandem with shared account insights, coordinated outreach, and real-time communication to shorten sales cycles and increase win rates.

4. Intent Data and Predictive Analytics

Using intent signals and predictive scoring, we prioritize accounts showing buying signals and adapt campaigns dynamically to accelerate pipeline velocity.

5. Account Engagement Measurement

We track engagement metrics and ROI at the account level, enabling data-driven decision-making and continuous optimization of your ABM strategy.

6. Integration with CRM and Marketing Automation

Seamless integration with Salesforce, HubSpot, Marketo, and other platforms ensures smooth lead handoffs, workflow automation, and enhanced reporting.


Why Choose Interactive Digital Marketing for Your ABM Needs?

  • Expertise with leading Account-Based Marketing (ABM) platforms like Demandbase and 6Sense
  • Tailored strategies based on your industry and sales cycle
  • Data-driven approach using AI and intent data
  • Seamless integration with your existing sales and marketing technology stack
  • Proven track record of driving pipeline growth and revenue acceleration
  • End-to-end campaign management, from strategy to execution and reporting


Account Based Marketing is the most effective approach to target and convert your highest-value B2B accounts with precision, personalization, and alignment between marketing and sales. At Interactive Digital Marketing, Bangalore, India we combine deep ABM software expertise, strategic insights, and hands-on execution to help you scale your ABM initiatives successfully across India and global markets.


Unlock the power of Account Based Marketing to transform your demand generation and drive measurable revenue growth. Contact us today to learn how we can tailor an ABM program for your business!