About Us

About Interactive Digital Marketing

AI-Centric • Data-Driven • ROI-Obsessed

Interactive Digital Marketing (IDM) is a Bangalore-based digital marketing consultancy that blends artificial intelligence, deep analytics, and two decades of field experience to engineer revenue growth for B2B, B2C, B2B2C, and B2G organisations worldwide. We have generated demand in 175 + countries, lowering cost-per-acquisition while lifting profitability for brands of every size.


Our Five Service Pillars

  1. Performance Marketing / Digital Advertising and Paid Media – Google, LinkedIn, Bing, Instagram, Facebook, YouTube, X, Quora, TikTok, Programmatic, Remarketing, Native, Industry-specific portals, and Affiliate Ads



  2. Search Engine Optimisation (SEO and Technical SEO) – Technical SEO, International SEO, Local SEO, SEO Auditing & Reporting


  3. Content Marketing and Inbound Marketing / Growth Marketing – Persona-led content creation, marketing collateral development, mobile content development, website content development, lead magnets, marketing automation


  4. Digital Analytics and Conversion Rate Optimization (CRO) – Mobile Analytics, Google Analytics 4, Looker Studio, Tableau dashboards, heat-mapping, AI-powered conversion rate optimisation


  5. Digital Marketing Strategy and Consulting – GTM blueprints, account-based marketing, e-commerce & mobile strategy, global / Pan-India demand generation, B2B marketing, B2C marketing, B2B2C marketing, B2G marketing. 


Meet the Founder — Chirayu Parikh

Snapshot
Digital-first growth leader with 20 + years orchestrating high-impact demand-generation in EdTech, IT services, SaaS, real estate, health and wellness, and more; including generating global demand from 181+ countries worldwide in the education technology sector and delivering triple-digit ROAS across sectors like Real Estate. Hands-on end-to-end global digital marketing and demand generation. AI-powered, data-driven, geo-location enabled, granular, ROI-focused digital marketing

Experience Highlights

  • Built the global digital-marketing engine for one of India’s leading EdTech companies, transforming it into a worldwide revenue channel.
  • Delivered headline results such as 25000 % ROI on a Bangalore luxury-real-estate launch and 9X revenue on an EdTech acquisition campaign.
  • Advises start-ups and enterprises as a fractional CMO on GTM, demand generation, growth, and digital analytics.

Certifications
Professionally accredited by Google, LinkedIn, and HubSpot, ensuring strategy and execution follow global best practices.

Sector Focus
EdTech • IT, Software, and Engineering Services • SaaS • E-commerce • Telecom • BFSI • Health and Wellness • Events • Hi-Tech • Electronics • Automotive • FinTech • Real Estate • Travel, Tourism and Hospitality — and more.


“I launched Interactive Digital Marketing to give ambitious organizations the kind of AI-powered, ROI-obsessed digital strategy normally reserved for Fortune-level budgets.”
~ Chirayu Parikh

Why Clients Choose Us

  • AI-Driven Optimization: Machine-learning models that dynamically allocate spend for maximum ROI.
  • Full-Funnel Visibility: End-to-end tracking from first click to closed revenue via GA4, GTM, and CRM integrations.
  • Global Scale or Local Precision: Campaign frameworks that flex from hyper-local radius targeting to multi-lingual, multi-region roll-outs.
  • Proven Playbooks: Industry-specific blueprints refined across B2B and B2C sectors and validated by real-world performance data.


Ready to Accelerate Growth?

Let’s design a data-driven roadmap that turns digital channels into profit centres. Contact us today to book a strategy call and see what true performance marketing can do for your business.