What We Build for Real Estate
A demand engine that works alongside portals, not against them, and that owns the AI-search layer before competitors wake up to it.
Project-Launch Demand
Pre-launch interest capture, locality content clusters, video walkthroughs, structured data and review syndication.
NRI Acquisition Engine
Geo-targeted SEO for US, UAE, UK, SG, AU, CA. Virtual tours, FEMA + repatriation explainers, WhatsApp-first nurture.
Answer Engine Optimization and Generative Engine Optimization (AEO + GEO) Visibility
Citations in ChatGPT, Perplexity, Gemini, Copilot for queries like 'best 3BHK in Whitefield' and 'top NRI-friendly builders'.
Channel-Partner Enablement
Partner portals, co-branded landing pages, lead-sharing dashboards, RERA-compliant collateral kits.
Commercial & International Property Consultant (IPC)
B2B demand gen for office, retail, warehousing and data-centre assets. Long-cycle Account-Based Marketing (ABM) and tenant-rep marketing.
Loyalty & Referrals
Owner / investor referral engines, alumni-of-project communities, repeat-purchase nurture.
Portals vs Organic + AEO: Side-by-Side
| Dimension | Portals (99acres, MB, Housing) | Organic + AEO + GEO |
|---|---|---|
| Cost per Qualified Lead | ₹1,800, ₹4,500 | ₹450, ₹1,200 (steady decline) |
| Lead Ownership | Shared with 5 to 8 builders | 100% exclusive |
| NRI Reach | Limited, India-centric | Geo-targeted, multi-currency |
| AI-Search Visibility | Indirect (portal cited, not you) | Direct citation as the brand |
| Sunset Risk | High, algorithm + price hikes | Compounding asset you own |
| Brand Equity | Commodity listing | Authority + locality leadership |
Model the Numbers Before You Brief the Agency
Funnel, NRI demand, channel partners, project absorption and AI-search citations, built for developers, IPCs and broker networks.
Benchmark: organic + AEO leads convert 2.4× better than paid portal leads.