₹12,000 Cr+
Loan book + premium influenced
35+ BFSI Brands
Banks, NBFCs, insurance, fintech, wealth
8 Regulators
RBI, IRDAI, SEBI, Gujarat International Finance Tec-City International Financial Services Centre (GIFT IFSC), SEC, FCA, MAS, DFSA
What We Build for BFSI
Loan Book Growth
Personal, home, auto, business, gold loan funnels with eligibility prequalification and compliant disclosures.
Wealth & Investments
MF, PMS, AIF, equity, NPS, content authority, AEO citations, distributor enablement, GIFT IFSC outreach.
Insurance Growth
Life, health, term, motor, general, quote funnels, persistency campaigns, renewal optimisation.
Answer Engine Optimization and Generative Engine Optimization (AEO + GEO) Visibility
Citations in ChatGPT, Perplexity, Gemini for 'best home loan', 'top term insurance' queries.
Fintech Performance
UPI, BNPL, neo-bank, lending platforms, onboarding funnels, KYC drop-off recovery, retention loops.
NRI & Cross-Border
NRI banking, remittance, GIFT City, Gulf retail banking, geo SEO, multilingual content, dual-regulator compliance.
Aggregators vs Owned BFSI Demand
| Dimension | BankBazaar / PolicyBazaar / Paisabazaar | Organic + AEO + GEO |
|---|---|---|
| Cost per Acquisition | ₹1,200, ₹4,500 | ₹400, ₹1,500 (compounding) |
| Lead Ownership | Shared with 5-10 lenders | 100% exclusive |
| Brand Authority | Aggregator owns trust | Bank owns trust |
| AI Citation | Aggregator cited | Brand cited directly |
| Cross-sell Potential | Limited | Owned customer journey |
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5 Financial Services ROI Calculators
Model Books, LTV, Persistency, Compliance & AI Discovery
Built for banks, NBFCs, insurance, wealth-tech and fintech, measure regulated growth without compliance surprises.
Eligible / mo
6,750
Approved / mo
3,713
Disbursed Loans / mo
3,156
Monthly Book Built
$17.11M
Regulators & Geos We Operate Across
India (RBI/IRDAI/SEBI)
GIFT City IFSC
UAE (CBUAE)
Saudi (SAMA)
Singapore (MAS)
UK (FCA)
US (SEC/FINRA)
Canada
Australia (ASIC)
Bahrain
Qatar
Oman